All around the world, startups are emerging to tackle the climate crisis. Startups have all what it takes to minimise the consequences and impacts of global warming. Brilliant minds, create brilliant solutions spot on. That’s what the world needs: solutions which are spot on, taking the system they operate in into account. In Brisbane, Australia, more than 30 startups pitched their ideas to potential investors and collaborators. I attended this event and in this post, you will learn about those startups and their unique solutions: to inspire you and to take action for a better world. Together we can achieve it!

With an increasing interest in sustainable consumption, some companies will always take advantage of the situation to make more money. Greenwashing is a form of false advertisement to make us believe that a company’s service or product is environmentally friendly. Misleading information occurs mostly when the marketing strategy is only focussing on positively impacting the cash account instead of the environment. However, greenwashing can occur unintentionally due to a lack of transparency. Both cases need to be avoided; communicating the actual environmental impacts to support a sustainable transition is everyone’s responsibility. From industries, politics and the public.

Reimagine Sustainability is about creating the impact we need in our beautiful world. It’s not difficult anymore to find information about what’s going wrong, but it’s still not that easy to find useful and encouraging information about what we can do. Many of us want to become the impact and do something. But what? Where to start? Isn’t it already too late? Those are the questions you will find answers to in Reimagine Sustainability. In this article, I want to show you what Reimagine Sustainability is about – its purpose and missions – how it can support and help you on your sustainability journey.

During the Christmas season, our waste footprint can double. Christmas trees, food, toys, electronics, wrapping paper and ribbon bands contribute to joy under the Christmas tree, but they take an immense environmental toll. It comes as no surprise that increasingly eco-conscious people prefer to bypass the Christmas waste madness for the environment. That is why the question arises, are there any eco-friendly Christmas presents? Yes, and they do not cost the world. Although a more sustainable Christmas focuses on spending time with our loved ones, we can use the Christmas season to rethink how eco-friendly gifts can bring joy – to the people we love and the planet.

In our fast-moving world, it is easy to jump from news to news. Unfortunately, it means that we often neglect important information. In that context, I feel like the news about the Patagonia founder was swept under the rug too quickly. Do you remember what happened? Don’t worry if you don’t because I want to bring up this old news again. Non-billionaire Yvon Chouinard decided to give away his company, Patagonia, to tackle the climate crisis. It is a significant decision because perhaps we are dealing with a pioneering act that might shake up the business world. If we don’t let it fall into oblivion.

Over half of the world’s human population lives in cities. It’s expected that by 2050 68% of people will live in urban areas. Urban spaces matter tremendously in the light of sustainable development. There are many challenges to make cities more sustainable, but in this article I want to focus on the opportunities. I discovered that designing urban spaces to be more sustainable can be a very fun experience. Repurposing spaces fuelled my imagination. Therefore, instead of only one example you will get two which show how easy it is to make an underutilised space more livable and enjoyable.

Change is inevitable. What should we do when a number of people cling to a system that is harmful but the norm? Economic degrowth is mocked by the corporate world and governments. Although it seems irrational to continue an economic system that is based on exploitation and destruction, there is little openness to rethink our global economies. Does a remedy exist? Imagine what a future that favours prosperity and sustainable development could look like. I have difficulty imagining a sustainable global economy. Let me introduce you to degrowth and the tragedy of the commons. Two concepts not paired before!

The Quadruple Helix model describes necessary collaboration processes between government bodies, industries, academia and citizens. In innovation systems, the public has been widely neglected, thus creating solutions and systems which are not beneficial for the majority. Social responsibility is strongly connected to the Quadruple Helix model and is needed to reinforce the involvement of citizens in research and development processes. Addressing the immediate needs of a society should be at the centre of decision-making for governments as well as businesses. Applying the Quadruple Helix model makes it easier to involve all representatives who need to take part in the decision-making process.

Embrace your inner eco-hero and embark on a journey to redefine sustainability. It’s time to go beyond the traditional definitions and become a champion for a more holistic approach. It’s about becoming an agent of change, weaving your personality into sustainable actions- from small daily actions to larger systemic shifts. So, put on your eco-hero cape, ignite your passion, and join the movement towards a more sustainable and thriving world. Together, we can redefine what it means to be an eco-hero and create a brighter, prosperous and just future. Let’s unleash our superpowers for a sustainable planet!

Circularity and Sustainability go hand in hand. It is a simple concept highlighting the comparative advantage of circular and linear systems. A circular flow of resources enables healthier and more responsible handling of the most precious: our Earth. Our global economic model is not only damaging the Earth’s capabilities to regenerate, but also does not contribute to the well-being of people. Circularity is increasingly gaining attention to restore the Earth’s capabilities and contribute to a better world. It might not be obvious we are in an era of scarcity where we live over our budget and gamble away our future.