Usually, we underestimate the power of words. Words shape our beliefs, influence our behaviour and, basically, create our world.

We should increasingly use positive words which reflect opportunities and achievements to communicate Sustainability. I don’t know about you, but I don’t feel much motivated to read what’s going wrong in our world.

In contrast, inspirational and empowering messages motivate me to take action.

As a result, I created this Sustainability wordlist for you. To positively shape your Sustainability Mindset and engage in purpose-driven conversations and decisions.