In our fast-moving world, it is easy to jump from news to news. Unfortunately, it means that we often neglect important information. In that context, I feel like the news about the Patagonia founder was swept under the rug too quickly. Do you remember what happened? Don’t worry if you don’t because I want to bring up this old news again. Non-billionaire Yvon Chouinard decided to give away his company, Patagonia, to tackle the climate crisis. It is a significant decision because perhaps we are dealing with a pioneering act that might shake up the business world. If we don’t let it fall into oblivion.

In view of the many crises we need to overcome, it can feel quite daunting. Too many think they do not have enough of what it takes to make our world sustainable. It might be true because they think in a way that does not encourage action. Thinking differently has been frowned upon for too long. But that’s what we need: the diverse capabilities of all human brains. Sustainability thinking can become a successful pathway to deal with environmental issues, social unrest and economic collapse. A sustainable future depends on the way you imagine it. Make the most out of it!

All around the world, startups are emerging to tackle the climate crisis. Startups have all what it takes to minimise the consequences and impacts of global warming. Brilliant minds, create brilliant solutions spot on. That’s what the world needs: solutions which are spot on, taking the system they operate in into account. In Brisbane, Australia, more than 30 startups pitched their ideas to potential investors and collaborators. I attended this event and in this post, you will learn about those startups and their unique solutions: to inspire you and to take action for a better world. Together we can achieve it!

Reimagine Sustainability is about creating the impact we need in our beautiful world. It’s not difficult anymore to find information about what’s going wrong, but it’s still not that easy to find useful and encouraging information about what we can do. Many of us want to become the impact and do something. But what? Where to start? Isn’t it already too late? Those are the questions you will find answers to in Reimagine Sustainability. In this article, I want to show you what Reimagine Sustainability is about – its purpose and missions – how it can support and help you on your sustainability journey.

With an increasing interest in sustainable consumption, some companies will always take advantage of the situation to make more money. Greenwashing is a form of false advertisement to make us believe that a company’s service or product is environmentally friendly. Misleading information occurs mostly when the marketing strategy is only focussing on positively impacting the cash account instead of the environment. However, greenwashing can occur unintentionally due to a lack of transparency. Both cases need to be avoided; communicating the actual environmental impacts to support a sustainable transition is everyone’s responsibility. From industries, politics and the public.

Starting over on a sustainability journey is crucial for growth and progress. It grants you a fresh perspective, enabling you to challenge old habits, embrace innovative ideas, and reevaluate your practices. By adapting to the ever-evolving field of sustainability, you stay current with advancements and maintain relevance. Starting over allows you to course-correct, learn from past mistakes, and refine your strategies for significant impact. It reignites your passion, reminding you of the significance of sustainability and rekindling your motivation to create positive change. Embracing a new beginning inspires others to join you, fostering a collective effort towards a more sustainable future.

The Latin script alphabet is the foundation of many spoken languages. Communication is a necessary factor to understand our world better. Consequently, the words we use reflect our knowledge, beliefs and values, thus underestimating the power of words can get us into trouble. To keep us away from trouble, I decided to produce video content to bring different sustainability ideas to you. Video content has a different quality and to create a future worth looking forward to, we need to visualise how it can look like. I want to invite you to join me on the journey towards a sustainable world.

Safe and natural cleaning methods benefit your health, the environment and your bank account. Eco-friendly cleaning products and methods are part of sustainable living strategies aiming at reducing the harm caused to the planet and you. Moreover, sometimes simplicity beats the chemical cocktail mix under your sink. Thus I added well-tried recipes for DIY cleaning products (all-natural and cheap) to this article. But what would a clean home be without freshness? Particularly, city apartments tend to accumulate all the outside smells. Do not worry. There are easy tips to freshen up your urban home without nasty chemicals.

Circularity and Sustainability go hand in hand. It is a simple concept highlighting the comparative advantage of circular and linear systems. A circular flow of resources enables healthier and more responsible handling of the most precious: our Earth. Our global economic model is not only damaging the Earth’s capabilities to regenerate, but also does not contribute to the well-being of people. Circularity is increasingly gaining attention to restore the Earth’s capabilities and contribute to a better world. It might not be obvious we are in an era of scarcity where we live over our budget and gamble away our future.

Are you looking forward to 2023? I hope so. Now more than ever, we need encouraged and motivated people to make a difference. To contribute to our planet – the paradise which sustains our lives. Although there are many ways to be sustainable, we overlook one: how you can make a meaningful impact. I do not mean recycling or going zero waste. What I mean is who you are as a person. How do you fit in with your uniqueness and strengths? Sustainability has all opportunities open for you. What matters is if you are willing to discover them.